The movement around the page brings the website to life. Subtle enough to keep the user experience pleasurable, but exciting enough to keep the user engaged.

Result: A simple clean design.

We wanted a unique way to convey to the customer they’re not just buying a bike, but into a way of life.

What better way than splitting a bike in half upon scroll, to unveil all of the adventures, health benefits and memories that can be created with their purchase.